The Beginner's Guide to Understand Facebook Insights

The Beginner’s Guide to Understand Facebook Insights

February 26, 2019 / Nirav Shah

Key to Understand Facebook Insights in 2019

Facebook Insights is the easiest way to learn nature of your audience. It enables social media marketers to make data driven decisions and figure out what their followers like and dislike about their brands. But keeping in mind the cryptic headers which facebook uses to provide data, most of the headers don’t make sense to most of the digital marketers. So at Team Eternal we can help you with it through our facebook/ instagram campaign management service. So along with getting your custom software developed, we can also help you with facebook and instagram campaign management service to promote your product to laser targeted people. Since the number of columns supplied by each facebook report is very large, thus this blog is going to be little bit lengthy. But as you are already a social media marketer, grab your coffee and get into the smooth ride of finding out the true meaning each facebook header. Also we will continue to update this blogs as new updates are posted by Facebook team.

1. Lifetime Total Likes – The total number of Unique Users who have liked your Page.
2. Daily New Likes – The number of new Unique Users who have liked your Page.
3. Daily Unlikes – The number of Unlikes of your Page by Unique Users.
4. Daily Page Engaged Users – The number of Unique Users who engaged with your Page. Engagement includes any click or story created.
5. Weekly Page Engaged Users – The number of Unique Users who engaged with your Page. Engagement includes any click or story created. (Unique Users)
6. 28 Days Page Engaged Users – The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users)
7. Daily Total Reach – The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)
8. Weekly Total Reach – The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)
9. 28 Days Total Reach – The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Unique Users)
10. Daily Organic Reach – The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. (Unique Users)
11. Weekly Organic Reach – The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. (Unique Users)
12. 28 Days Organic Reach – The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. (Unique Users)
13. Daily Paid Reach – The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad. (Unique Users)
14. Weekly Paid Reach – The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad. (Unique Users)
15. 28 Days Paid Reach – The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad. (Unique Users)
16. Daily Viral Reach – The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Unique Users)
17. Weekly Viral Reach – The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Unique Users)
18. 28 Days Viral Reach – The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Unique Users)
19. Daily Total Impressions – The number of times any content from your Page or about your Page entered a person’s screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Total Count)
20. Weekly Total Impressions – The number of times any content from your Page or about your Page entered a person’s screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Total Count)
21. 28 Days Total Impressions – The number of times any content from your Page or about your Page entered a person’s screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. (Total Count)
22. Daily Organic impressions – The number of times any content from your Page or about your Page entered a person’s screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. (Total Count)
23. Weekly Organic impressions – The number of times any content from your Page or about your Page entered a person’s screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. (Total Count)
24. 28 Days Organic impressions – The number of times any content from your Page or about your Page entered a person’s screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more. (Total Count)
25. Daily Paid Impressions – The number of times any content from your Page or about your Page entered a person’s screen through paid distribution such as an ad. (Total Count)
26. Weekly Paid Impressions – The number of times any content from your Page or about your Page entered a person’s screen through paid distribution such as an ad. (Total Count)
27. 28 Days Paid Impressions – The number of times any content from your Page or about your Page entered a person’s screen through paid distribution such as an ad. (Total Count)
28. Daily Viral impressions – The number of times any content from your Page or about your Page entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Total Count)
29. Weekly Viral impressions – The number of times any content from your Page or about your Page entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Total Count)
30. 28 Days Viral impressions – The number of times any content from your Page or about your Page entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Total Count)
31. Daily Logged-in Page Views – Page Views from users logged into Facebook (Total Count)
32. Weekly Logged-in Page Views – Page Views from users logged into Facebook (Total Count)
33. Daily Logged-in Page Views – Page Views from users logged into Facebook (Unique Users)
34. Weekly Logged-in Page Views – Page Views from users logged into Facebook (Unique Users)
35. Daily Reach Of Page Posts – The number of people who had any of your Page’s posts enter their screen. Posts include statuses, photos, links, videos and more. (Unique Users)
36. Weekly Reach Of Page Posts – The number of people who had any of your Page’s posts enter their screen. Posts include statuses, photos, links, videos and more. (Unique Users)
37. 28 Days Reach Of Page Posts – The number of people who had any of your Page’s posts enter their screen. Posts include statuses, photos, links, videos and more. (Unique Users)
38. Daily Organic Reach of Page posts – The number of people who had any of your Page’s posts enter their screen through unpaid distribution. (Unique Users)
39. Weekly Organic Reach of Page posts – The number of people who had any of your Page’s posts enter their screen through unpaid distribution. (Unique Users)
40. 28 Days Organic Reach of Page posts – The number of people who had any of your Page’s posts enter their screen through unpaid distribution. (Unique Users)
41. Daily Paid Reach of Page posts – The number of people who had any of your Page’s posts enter their screen through paid distribution such as an ad. (Unique Users)
42. Weekly Paid Reach of Page posts – The number of people who had any of your Page’s posts enter their screen through paid distribution such as an ad. (Unique Users)
43. 28 Days Paid Reach of Page posts – The number of people who had any of your Page’s posts enter their screen through paid distribution such as an ad. (Unique Users)
44. Daily Viral Reach Of Page Posts – The number of people who had any of your Page’s posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Unique Users)
45. Weekly Viral Reach Of Page Posts – The number of people who had any of your Page’s posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Unique Users)
46. 28 Days Viral Reach Of Page Posts – The number of people who had any of your Page’s posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Unique Users)
47. Daily Total Impressions of your posts – The number of times your Page’s posts entered a person’s screen. Posts include statuses, photos, links, videos and more. (Total Count)
48. Weekly Total Impressions of your posts – The number of times your Page’s posts entered a person’s screen. Posts include statuses, photos, links, videos and more. (Total Count)
49. 28 Days Total Impressions of your posts – The number of times your Page’s posts entered a person’s screen. Posts include statuses, photos, links, videos and more. (Total Count)
50. Daily Organic impressions of your posts – The number of times your Page’s posts entered a person’s screen through unpaid distribution. (Total Count)
51. Weekly Organic impressions of your posts – The number of times your Page’s posts entered a person’s screen through unpaid distribution. (Total Count)
52. 28 Days Organic impressions of your posts – The number of times your Page’s posts entered a person’s screen through unpaid distribution. (Total Count)
53. Daily Paid impressions of your posts – The number of times your Page’s posts entered a person’s screen through paid distribution such as an ad. (Total Count)
54. Weekly Paid impressions of your posts – The number of times your Page’s posts entered a person’s screen through paid distribution such as an ad. (Total Count)
55. 28 Days Paid impressions of your posts – The number of times your Page’s posts entered a person’s screen through paid distribution such as an ad. (Total Count)
56. Daily Viral Impressions Of Your Posts – The number of times your Page’s posts entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Total Count)
57. Weekly Viral Impressions Of Your Posts – The number of times your Page’s posts entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Total Count)
58. 28 Days Viral Impressions Of Your Posts – The number of times your Page’s posts entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. (Total Count)
59. Daily Total Consumers – The number of people who clicked on any of your content. Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
60. Weekly Total Consumers – The number of people who clicked on any of your content. Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
61. 28 Days Total Consumers – The number of people who clicked on any of your content. Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
62. Daily Page Consumptions – The number of clicks on any of your content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
63. Weekly Page Consumptions – The number of clicks on any of your content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
64. 28 Days Page Consumptions – The number of clicks on any of your content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
65. Daily Negative Feedback – The number of people who have given negative feedback to your Page. (Unique Users)
66. Weekly Negative Feedback – The number of people who have given negative feedback to your Page. (Unique Users)
67. 28 Days Negative Feedback – The number of people who have given negative feedback to your Page. (Unique Users)
68. Daily Negative Feedback From Users – The number of times people have given negative feedback to your Page. (Total Count)
69. Weekly Negative Feedback From Users – The number of times people have given negative feedback to your Page. (Total Count)
70. 28 Days Negative Feedback From Users – The number of times people have given negative feedback to your Page. (Total Count)
71. Daily Total Check-Ins – Total check-ins at your Place (Total Count)
72. Weekly Total Check-Ins – Total check-ins at your Place (Total Count)
73. 28 Days Total Check-Ins – Total check-ins at your Place (Total Count)
74. Daily Total Check-Ins – Total check-ins at your Place (Unique Users)
75. Weekly Total Check-Ins – Total check-ins at your Place (Unique Users)
76. 28 Days Total Check-Ins – Total check-ins at your Place (Unique Users)
77. Daily Total Check-Ins Using Mobile Devices – Total check-ins at your Place using mobile devices (Total Count)
78. Weekly Total Check-Ins Using Mobile Devices – Total check-ins at your Place using mobile devices (Total Count)
79. 28 Days Total Check-Ins Using Mobile Devices – Total check-ins at your Place using mobile devices (Total Count)
80. Daily Total Check-Ins Using Mobile Devices – Total check-ins at your Place using mobile devices (Unique Users)
81. Weekly Total Check-Ins Using Mobile Devices – Total check-ins at your Place using mobile devices (Unique Users)
82. 28 Days Total Check-Ins Using Mobile Devices – Total check-ins at your Place using mobile devices (Unique Users)
83. Daily Total Organic Views – Number of times a video has been viewed due to organic reach (Total Count)
84. Weekly Total Organic Views – Number of times a video has been viewed due to organic reach (Total Count)
85. 28 Days Total Organic Views – Number of times a video has been viewed due to organic reach (Total Count)
86. Daily Total Promoted Views – Number of times a promoted video has been viewed for more than 3 seconds (Total Count)
87. Weekly Total Promoted Views – Number of times a promoted video has been viewed for more than 3 seconds (Total Count)
88. 28 Days Total Promoted Views – Number of times a promoted video has been viewed for more than 3 seconds (Total Count)
89. Daily Total Organic 30-Second Views – Number of times the video has been viewed for at least 30s by organic reach (Total Count)
90. Weekly Total Organic 30-Second Views – Number of times the video has been viewed for at least 30s by organic reach (Total Count)
91. 28 Days Total Organic 30-Second Views – Number of times the video has been viewed for at least 30s by organic reach (Total Count)
92. Daily Paid 30-Second Views – Number of times page’s videos was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion. (Total Count)
93. Weekly Paid 30-Second Views – Number of times page’s videos was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion. (Total Count)
94. 28 Days Paid 30-Second Views – Number of times page’s videos was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion. (Total Count)
95. Daily Total Video Views – Total number of times videos have been viewed for more than 3 seconds. (Total Count)
96. Weekly Total Video Views – Total number of times videos have been viewed for more than 3 seconds. (Total Count)
97. 28 Days Total Video Views – Total number of times videos have been viewed for more than 3 seconds. (Total Count)
98. Daily Total Auto-Played Views – Number of times an auto-played video has been viewed for more than 3 seconds (Total Count)
99. Weekly Total Auto-Played Views – Number of times an auto-played video has been viewed for more than 3 seconds (Total Count)
100. 28 Days Total Auto-Played Views – Number of times an auto-played video has been viewed for more than 3 seconds (Total Count)
101. Daily Total Clicked Views – Number of times a video has been viewed after the user clicked play (Total Count)
102. Weekly Total Clicked Views – Number of times a video has been viewed after the user clicked play (Total Count)
103. 28 Days Total Clicked Views – Number of times a video has been viewed after the user clicked play (Total Count)
104. Daily Video Repeats – Number of times the video has been seen outside the first play (Total Count)
105. Weekly Video Repeats – Number of times the video has been seen outside the first play (Total Count)
106. 28 Days Video Repeats – Number of times the video has been seen outside the first play (Total Count)
107. Daily Total Unique Video Views – Metric showing videos played for unique people for more than 3 seconds aggregated at the page level (Unique Users)
108. Weekly Total Unique Video Views – Metric showing video played for unique people for more than 3 seconds aggregated at the page level (Unique Users)
109. 28 Days Total Unique Video Views – Metric showing video played for unique people for more than 3 seconds aggregated at the page level (Unique Users)
110. Daily Total 30-Second Views – Total number of times page’s videos was viewed for at least 30 seconds. (Total Count)
111. Weekly Total 30-Second Views – Total number of times page’s videos was viewed for at least 30 seconds. (Total Count)
112. 28 Days Total 30-Second Views – Total number of times page’s videos was viewed for at least 30 seconds. (Total Count)
113. Daily Auto-Played 30-Second Views – Number of times your page’s videos started automatically playing and people viewed it for 30 seconds or to the end, whichever came first. (Total Count)
114. Weekly Auto-Played 30-Second Views – Number of times your page’s videos started automatically playing and people viewed it for 30 seconds or to the end, whichever came first. (Total Count)
115. 28 Days Auto-Played 30-Second Views – Number of times your page’s videos started automatically playing and people viewed it for 30 seconds or to the end, whichever came first. (Total Count)
116. Daily Total Clicked 30-Second Views – Number of times a video has been viewed for at least 30s after the user clicked play (Total Count)
117. Weekly Total Clicked 30-Second Views – Number of times a video has been viewed for at least 30s after the user clicked play (Total Count)
118. 28 Days Total Clicked 30-Second Views – Number of times a video has been viewed for at least 30s after the user clicked play (Total Count)
119. Daily Total 30-Second Repeats – Number of times a video has been viewed for at least 30s outside the first play (Total Count)
120. Weekly Total 30-Second Repeats – Number of times a video has been viewed for at least 30s outside the first play (Total Count)
121. 28 Days Total 30-Second Repeats – Number of times a video has been viewed for at least 30s outside the first play (Total Count)
122. Daily Total Unique 30-Second Views – Metric showing videos played for unique people for at least 30 seconds aggregated at the page level (Unique Users)
123. Weekly Total Unique 30-Second Views – Metric showing videos played for unique people for at least 30 seconds aggregated at the page level (Unique Users)
124. 28 Days Total Unique 30-Second Views – Metric showing videos played for unique people for at least 30 seconds aggregated at the page level (Unique Users)
125. Daily Total: total action count per Page – The number of clicks on your Page’s contact info and call-to-action button.
126. Weekly Total: total action count per Page – The number of clicks on your Page’s contact info and call-to-action button.
127. Daily Total get direction click count per Page – Total get direction click count per Page
128. Weekly Total get direction click count per Page – Total get direction click count per Page
129. Daily Total get direction click count per Page – Total get direction click count per Page (Unique Users)
130. Weekly Total get direction click count per Page – Total get direction click count per Page (Unique Users)
131. Daily Total phone calls click count per Page – Total phone calls click count per Page
132. Weekly Total phone calls click count per Page – Total phone calls click count per Page
133. Daily Total phone calls click count per Page – Total phone calls click count per Page (Unique Users)
134. Weekly Total phone calls click count per Page – Total phone calls click count per Page (Unique Users)
135. Daily Total website click count per Page – Total website click count per Page
136. Weekly Total website click count per Page – Total website click count per Page
137. Daily Total website click count per Page – Total website click count per Page (Unique Users)
138. Weekly Total website click count per Page – Total website click count per Page (Unique Users)
139. Daily Like Source – The number of people who liked your Page, broken down by the most common places where people can like your Page. (Unique Users)
140. Daily Page consumptions by type – The number of clicks on any of your content, by type. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
141. Lifetime Likes By Country – Aggregated Facebook location data, sorted by country, about the people who like your Page. (Unique Users)
142. Lifetime Likes by City – Aggregated Facebook location data, sorted by city, about the people who like your Page. (Unique Users)
143. Lifetime Likes by Language – Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. (Unique Users)
144. Weekly Reach Demographics – Total Page Reach by age and gender. (Unique Users)
145. Weekly Reach by Country – Total Page Reach by user country. (Unique Users)
146. Weekly Reach by City – Total Page Reach by user city. (Unique Users)
147. Weekly Reach by Language – Total Page Reach by user selected language. (Unique Users)
148. Daily Logged-in Tab Views – Tabs on your Page that were viewed when logged-in users visited your Page. (Unique Users)
149. Daily External Referrers – Top referring external domains sending traffic to your Page (Total Count)
150. Daily Negative Feedback by Type – The number of people who have given negative feedback to your Page, by type. (Unique Users)
151. Daily Check-Ins by Gender and Age – Gender and age of people who check in at your Place (Unique Users)
152. Daily Check-Ins by Country – Top countries of people who check in at your Place (Unique Users)
153. Daily Check-ins by City – Top cities of people who check in at your Place (Unique Users)
154. Daily Check-Ins by Locale – Top locales of people who check in at your Place (Unique Users)
155. Daily Liked and Online – The number of people who liked your Page and when they are online in PST/PDT (Unique Users)