Facebook and Instagram AD Specifications – October 2018 Update

Facebook and Instagram AD Specifications – October 2018 Update

October 16, 2018 / Eternal Team

As of a report by IAMAI (Internet and Mobile Association of India), by June 2018 mobile data is getting used by more than 500 million users in India. Combining this with the fact that smartphone sales are going up in each quarter – a huge number of audience is waiting to experience your product and services.

Digital advertising campaigns had been and are necessary for survival of many brands. In today’s competitive world knowledge of prospective consumer is as important as reaching to them first. You can easily target your local audience with the digital marketing experience of Eternal.

As multimedia is the basic requirement of all the marketing campaigns, so is getting the multimedia in correct size. To start with, we are sharing the image and video guidelines for Facebook and Instagram advertisements update on October 2018. Stay tuned for more updates.

FB Business Page Posting Dimensions

1. Cover Photo

• 820 x 320 px
• Displayed as 640 x 360 px on phones, We do not require a separate image but make sure that the main content should stay away from edges

2. Post Photo

• 1200 x 628 px

3. Post Video

• Aspect ratio: 4:3
• Minimum width 600 px
• Max file size: 1.75 GB

FB Page AD Dimensions

1. Image for Post Promotion

• 1200 x 900 px
• Aspect ratio 16:9
• Displayed as 626 x 840 px on phones, again we do not require a separate image but make sure that the main content should stay away from edges
• The text in the image should not be more than 20% as Facebook prefers ad images with little or no text. Check text content with this link

2. Image for Page/ Event Promotion

• 1200 x 444 px
• Aspect ratio 2.7:1
• Displayed as 560 x 208 px on phones, we do not require a separate image but make sure that the main content should stay away from edges

3. For Video Promotion

• Video: 1080 px
• Aspect ratio: 16:9
• Vertical video for mobile: 2:3
• Minimum resolution: 600 x 315 px (shown as 560 x 315 px on mobile)
• Max file size: 4 GB
• Ad copy text – 90 characters
• Max length – 240 minutes