AI SEO — also called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) — is the practice of structuring your website so AI systems like ChatGPT, Perplexity, Google AI Overviews and Claude can find, understand and cite your business. We build on solid technical SEO and add the structured data, content formatting and AI crawler configuration that gets you found on both.
We combine traditional technical SEO with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), so your business shows up whether someone types a query into Google or asks ChatGPT a question.
Every AI engine still depends on a crawlable, fast, well-structured site. We start with the technical SEO fundamentals — site speed, indexation, mobile performance and clean architecture — that both Google and AI crawlers need to find and trust your content.
We optimise for how large language models retrieve and summarise information — structured data, clear entity definitions and content formatted so tools like ChatGPT, Perplexity and Gemini can extract and cite it accurately.
We restructure your content around the direct questions your customers actually ask — clear Q&A formatting, definitional openers and FAQ schema that get pulled into Google's AI Overviews and AI assistant answers.
From the first technical audit to ongoing AI citation tracking, here's the full scope of what we cover.
Auditing your current visibility across ChatGPT, Perplexity and Google AI Overviews, then building a prioritised roadmap to improve it.
Get a visibility auditRestructuring content into direct, extractable Q&A and definitional formats that AI systems can quote confidently.
Discuss AEOFAQPage, HowTo, Organization and Service schema implemented correctly, so search engines and AI systems parse your content without ambiguity.
Review your schemaContent chunking, clear heading hierarchy and semantic HTML so large language models can extract and cite your pages accurately.
Talk through your contentConfiguring llms.txt, robots.txt and access rules so AI crawlers like GPTBot, PerplexityBot and ClaudeBot can actually index your site.
Check your crawler accessCore Web Vitals, crawlability, indexation and site speed — the foundation both Google and AI engines still depend on.
Audit your technical SEOBuilding the experience, expertise, authority and trust signals that both Google's ranking systems and AI retrieval systems favour.
Strengthen your authorityMonitoring where and how often your brand appears in AI-generated answers, and using that data to keep refining the strategy.
Track your citationsMapping how people actually phrase questions to ChatGPT and Perplexity versus typed Google queries, and targeting both.
Research your keywordsTracking traditional rankings alongside AI-engine visibility and citation share over time, in one clear report.
See sample reportingWe'll run a free AI visibility check across Google, ChatGPT and Perplexity — no obligation.
Get a free AI visibility checkReady to show up when people ask Google, ChatGPT or Perplexity about your industry?
Search behaviour is shifting from typed queries to AI-generated answers. Here's what a proper AI SEO strategy gets you.
Get a clear, honest picture of where you stand on Google, ChatGPT and Perplexity today.
Bring in AI SEO expertise as per your project requirements — hourly, part-time or full-time.
From first audit to ongoing tracking — here's how an AI SEO engagement with Eternal runs.
AI & SEO visibility audit across Google, ChatGPT, Perplexity and Google AI Overviews, plus technical SEO health.
Strategy & roadmap — a prioritised plan covering technical fixes, structured data and content restructuring.
Implementation — we build the schema markup, content formatting and AI crawler configuration directly.
Track & refine — ongoing monitoring of rankings and AI citation visibility, adjusted as search behaviour evolves.
AI search visibility matters across every industry we work with.
We're a software development company first — structured data, crawler configuration and content architecture are things we implement correctly, not just recommend.
We implement structured data, schema and crawler configuration correctly, not just advise on it from a slide deck.
Traditional technical SEO and generative engine optimisation from the same team, so nothing falls in the gap between the two.
Clear tracking of both classic rankings and AI citation visibility — no vague promises, real before/after data.
Every recommendation is explainable — structured data, content formatting and crawler rules you can inspect yourself.
The same accredited engineering discipline we bring to AWS and Odoo projects, applied to your SEO and content infrastructure.
AI search is still evolving fast — we monitor engine behaviour and adjust your strategy as it changes, not just at kickoff.
Look at our clients' frank feedback to know why they leverage our development services and technology solutions.
“Large scale MongoDB development delivering multi type content within complex collections with embedded typing and logic and in multiple languages on AWS. Technically complex but delivered faultlessly. Thanks everyone at Eternal, job very well done!”
“The Eternal team did an excellent job setting up our application. It was a complex scenario with several legacy issues, but they worked swiftly and communication was excellent, all managed through a very helpful online project management system. I will definitely be using them again in the future.”
“Great team to work with, they fixed a very difficult problem which 5 other coders could not figure out. They did in an hour. Amazing team, will hire again for future projects.”
What AI SEO actually means, how it differs from traditional SEO, and how quickly it works.
Tell us about your site and what you'd like to show up for — we'll come back with an honest read on your current AI and Google visibility.
